Our Founder
Merrymaker, Marketer and Growth Expert
Finian Sedgwick is a an industry veteran in the wine and spirits community with over 14 years of experience working around the world from China to The U.S., Ireland, Australia, and many other markets. He founded Sedgwick Consulting to help level the playing field for smaller brands at an international level and works tirelessly to bring better liquid to shelf, celebrating each consumer's unique journey within the wine and spirits category.
Finian's expertise spans across various sectors, including Irish, American, and international Whiskey, collectible spirits, and blockchain technology. His portfolio includes successful partnerships with notable businesses such as BAXUS, Kinsale Spirit Co., and Black Emerald Irish Whiskey.
Passionate about the transformative power of words, a dram shared, and the importance of authentic connections, Finian is committed to advancing the drinks industry and helping his partners to navigate complex global market landscapes, ensuring sustained growth and success for the brands he represents.
Our Team
Branding & Design
Oisin Sedgwick is a versatile entrepreneur with a unique blend of expertise spanning physiotherapy, technology, and the drinks industry. As Co-founder and COO of Wexel Code, he has a proven track record of creating innovative, scalable solutions, skills he now applies to help drinks brands expand, innovate, and thrive in competitive markets. Oisin’s background as a DJ, producer and record label owner also gives him an edge in understanding cultural trends and consumer behavior.
Operations & Projects
Phuc Nguyen-Huu